Conversion & UX
Betslip UX Optimisation
A redesign of singles, multiples and system bets on the betslip, with clear stakes, returns, odds changes and confirmation

Conversion & UX · Lobby, Game Discovery & Betslip UX
Lobby layouts, categories, search and recommendations that help players find games they enjoy, faster
We analyse how players browse your lobby, from category use and search queries to game tile clicks, then redesign navigation, filters and personalised rows. Changes are tested on engagement and repeat play. The goal is less friction and better game fit, not longer sessions for their own sake.
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Conversion & UX
A redesign of singles, multiples and system bets on the betslip, with clear stakes, returns, odds changes and confirmation
Conversion & UX
Live betting screens that handle suspended markets, moving odds, bet delays and cash out clearly, even at peak match moments
Conversion & UX
Same-game bet builder interfaces that show compatible selections, recalculate prices smoothly and explain combined bets simply
Conversion & UX
Sport, competition and market navigation plus team and player search, adapted to the sports each of your markets follows
Conversion & UX
Racecards, each-way terms, price types and non-runner rules presented clearly for UK and Irish horse racing bettors
Conversion & UX
Live lobby design with real-time table limits, seat availability, game show schedules and filters by stake, language and game type