Conversion & UX
Lobby & Game Discovery UX
Lobby layouts, categories, search and recommendations that help players find games they enjoy, faster

Conversion & UX · Lobby, Game Discovery & Betslip UX
A redesign of singles, multiples and system bets on the betslip, with clear stakes, returns, odds changes and confirmation
The betslip is where sportsbook intent becomes a placed bet, and small issues such as confusing system bet options or silent odds changes cause abandonment. We analyse betslip interactions, then redesign stake entry, potential return display, odds change acceptance settings, error messages and bet confirmation. Changes are tested on placement rate and on bet-related support contacts.
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Conversion & UX
Lobby layouts, categories, search and recommendations that help players find games they enjoy, faster
Conversion & UX
Live betting screens that handle suspended markets, moving odds, bet delays and cash out clearly, even at peak match moments
Conversion & UX
Same-game bet builder interfaces that show compatible selections, recalculate prices smoothly and explain combined bets simply
Conversion & UX
Sport, competition and market navigation plus team and player search, adapted to the sports each of your markets follows
Conversion & UX
Racecards, each-way terms, price types and non-runner rules presented clearly for UK and Irish horse racing bettors
Conversion & UX
Live lobby design with real-time table limits, seat availability, game show schedules and filters by stake, language and game type