Conversion & UX
Player Research & Usability Testing
Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play

Conversion & UX · CRO Research & Audits
A focused review of the sportsbook journey, from event pages and market navigation to bet placement, cash out and settlement
Sportsbook conversion depends on details casino audits miss: odds formats, market depth on mobile, price-change handling, bet builder feedback and how suspended markets are shown in-play. We review your book on real devices during live events as well as pre-match. Findings are prioritised by their effect on first-bet and repeat-bet rates.
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Conversion & UX
Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play
Conversion & UX
An expert review of your key journeys against an iGaming-specific heuristic framework, scored and prioritised by likely impact
Conversion & UX
Structured analysis of session recordings, heatmaps and scroll maps to show exactly where players hesitate, rage-click or give up
Conversion & UX
A quantitative breakdown of your acquisition funnel by channel, device, market and payment method to find the biggest leaks
Conversion & UX
Short intercept surveys at the moments that matter, such as an abandoned sign-up or a failed deposit, to hear why players leave
Conversion & UX
A side-by-side review of how licensed competitors handle sign-up, verification, deposits, withdrawals and lobbies in your markets