CRO Research & Audits

Conversion & UX

Player Research & Usability Testing

Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play

Conversion & UX

Heuristic Conversion Audit

An expert review of your key journeys against an iGaming-specific heuristic framework, scored and prioritised by likely impact

Conversion & UX

Session Recording & Heatmap Analysis

Structured analysis of session recordings, heatmaps and scroll maps to show exactly where players hesitate, rage-click or give up

Conversion & UX

Conversion Funnel Analytics Deep Dive

A quantitative breakdown of your acquisition funnel by channel, device, market and payment method to find the biggest leaks

Conversion & UX

On-Site Player Surveys & Exit Polls

Short intercept surveys at the moments that matter, such as an abandoned sign-up or a failed deposit, to hear why players leave

Conversion & UX

Competitor UX Benchmarking

A side-by-side review of how licensed competitors handle sign-up, verification, deposits, withdrawals and lobbies in your markets

Conversion & UX

Support Ticket & Live Chat UX Mining

Analysis of support tickets and chat transcripts to uncover the usability problems that drive contacts, complaints and churn

Conversion & UX

Sportsbook Conversion Audit

A focused review of the sportsbook journey, from event pages and market navigation to bet placement, cash out and settlement

Conversion & UX

Live Casino UX Audit

A review of the live lobby, stream start-up, table selection and in-game betting controls for live dealer and game show players

Conversion & UX

Crypto Casino Conversion Audit

A conversion review for licensed crypto casinos covering wallet deposits, coin and network choice, verification and trust messaging

Conversion & UX

Conversion Tracking Readiness Review

A check that registration, verification and deposit events are tracked accurately enough to run experiments and trust the results