ExperimentationProgrammes

Conversion & UX

Conversion Optimisation Program

An ongoing CRO program with a dedicated team running tests across your site, funnel and app every month

Conversion & UX

Experimentation Programme Launch

A structured start to A/B testing: tool selection, tracking, a prioritised backlog and your first tests live within one quarter

Conversion & UX

VWO Implementation & Test Builds

VWO set up for iGaming sites and apps, with flicker-free tests, GA4 integration and experiments built by our developers

Conversion & UX

Optimizely Web & Feature Experimentation

Optimizely Web for front-end tests and Feature Experimentation for server-side tests in cashier, betslip and registration

Conversion & UX

AB Tasty Test Implementation

AB Tasty configured for your brands, with reusable widgets, personalisation campaigns and tests built and checked by our team

Conversion & UX

Server-Side & Feature Flag Testing

Backend experiments through feature flag platforms, for tests a browser script cannot handle, such as cashier logic and odds display

Conversion & UX

Test Statistics & Result Audits

An independent review of past and running experiments for peeking, sample ratio mismatch, underpowered tests and misread results

Conversion & UX

Multi-Market Testing Governance

Governance for testing across brands and licences, with market-level compliance sign-off, shared learnings and clear ownership

Conversion & UX

CRO Training for In-House Teams

Practical workshops that teach your product and marketing teams research methods, hypothesis writing, test statistics and fair design

Conversion & UX

Logged-In Product Experimentation

Experiments inside the logged-in product, from home screens to favourites, measured with safer-gambling guardrail metrics