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Conversion & UX

Conversion Optimisation Program

An ongoing CRO program with a dedicated team running tests across your site, funnel and app every month

A dedicated CRO team maintains a backlog of test ideas drawn from analytics, research and competitor reviews. We design, build, run and analyse tests every month and document every result. Winning variants are rolled out and the learnings are shared across your markets.

What you get

  • Continuous test backlog
  • Monthly test design and build
  • Results analysis and documentation
  • Rollout of winning variants
  • Quarterly CRO review

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Step-by-step analysis and redesign of sign-up, KYC and first-deposit flows to cut drop-off between click and FTD

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Lobby layouts, categories, search and recommendations that help players find games they enjoy, faster

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