Conversion & UX
Conversion Optimisation Program
An ongoing CRO program with a dedicated team running tests across your site, funnel and app every month

Conversion & UX · Experimentation Programmes
AB Tasty configured for your brands, with reusable widgets, personalisation campaigns and tests built and checked by our team
AB Tasty suits teams that want marketers running tests and personalisation campaigns without heavy developer involvement. We configure the tag, goals and segments, build a library of reusable widgets such as banners and terms modules, and set approval rules so no campaign can hide significant terms or safer-gambling messaging. Complex tests are coded and quality-checked by our developers.
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
Conversion & UX
An ongoing CRO program with a dedicated team running tests across your site, funnel and app every month
Conversion & UX
A structured start to A/B testing: tool selection, tracking, a prioritised backlog and your first tests live within one quarter
Conversion & UX
VWO set up for iGaming sites and apps, with flicker-free tests, GA4 integration and experiments built by our developers
Conversion & UX
Optimizely Web for front-end tests and Feature Experimentation for server-side tests in cashier, betslip and registration
Conversion & UX
Backend experiments through feature flag platforms, for tests a browser script cannot handle, such as cashier logic and odds display
Conversion & UX
An independent review of past and running experiments for peeking, sample ratio mismatch, underpowered tests and misread results