Conversion & UX
Conversion Optimisation Program
An ongoing CRO program with a dedicated team running tests across your site, funnel and app every month

Conversion & UX · Experimentation Programmes
Governance for testing across brands and licences, with market-level compliance sign-off, shared learnings and clear ownership
Operators with several brands and licences risk running the same test twice or launching a variant that breaks one market's rules. We design governance covering test ownership, a compliance check for each market, a list of elements that may never be tested, such as removing safer-gambling tools, and a searchable learnings library. Winning ideas travel between markets faster, with local validation first.
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Combine it with any other services, markets and a budget if you have one in mind.
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We reply with scope, timeline and price for your brand, usually within one business day.
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Conversion & UX
An ongoing CRO program with a dedicated team running tests across your site, funnel and app every month
Conversion & UX
A structured start to A/B testing: tool selection, tracking, a prioritised backlog and your first tests live within one quarter
Conversion & UX
VWO set up for iGaming sites and apps, with flicker-free tests, GA4 integration and experiments built by our developers
Conversion & UX
Optimizely Web for front-end tests and Feature Experimentation for server-side tests in cashier, betslip and registration
Conversion & UX
AB Tasty configured for your brands, with reusable widgets, personalisation campaigns and tests built and checked by our team
Conversion & UX
Backend experiments through feature flag platforms, for tests a browser script cannot handle, such as cashier logic and odds display