Conversion & UX
Player Research & Usability Testing
Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play

Conversion & UX · CRO Research & Audits
Analysis of support tickets and chat transcripts to uncover the usability problems that drive contacts, complaints and churn
Every 'where is my withdrawal' or 'why was my document rejected' chat is a usability signal. We classify a representative sample of support contacts by journey, cause and outcome, then connect the top themes to specific screens and messages. Fixing them helps players and eases pressure on your support team, and the analysis can be repeated each quarter.
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Conversion & UX
Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play
Conversion & UX
An expert review of your key journeys against an iGaming-specific heuristic framework, scored and prioritised by likely impact
Conversion & UX
Structured analysis of session recordings, heatmaps and scroll maps to show exactly where players hesitate, rage-click or give up
Conversion & UX
A quantitative breakdown of your acquisition funnel by channel, device, market and payment method to find the biggest leaks
Conversion & UX
Short intercept surveys at the moments that matter, such as an abandoned sign-up or a failed deposit, to hear why players leave
Conversion & UX
A side-by-side review of how licensed competitors handle sign-up, verification, deposits, withdrawals and lobbies in your markets