Conversion & UX
Player Research & Usability Testing
Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play

Conversion & UX · CRO Research & Audits
Structured analysis of session recordings, heatmaps and scroll maps to show exactly where players hesitate, rage-click or give up
We configure tools such as Microsoft Clarity, Hotjar or Contentsquare for consented sessions only, with personal data, document fields and payment inputs masked. Our analysts then review recordings by segment, such as abandoned registrations or failed deposits, and tag recurring behaviour. The output is a catalogue of friction points linked to the pages and elements that cause them.
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Conversion & UX
Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play
Conversion & UX
An expert review of your key journeys against an iGaming-specific heuristic framework, scored and prioritised by likely impact
Conversion & UX
A quantitative breakdown of your acquisition funnel by channel, device, market and payment method to find the biggest leaks
Conversion & UX
Short intercept surveys at the moments that matter, such as an abandoned sign-up or a failed deposit, to hear why players leave
Conversion & UX
A side-by-side review of how licensed competitors handle sign-up, verification, deposits, withdrawals and lobbies in your markets
Conversion & UX
Analysis of support tickets and chat transcripts to uncover the usability problems that drive contacts, complaints and churn