Conversion & UX
Player Research & Usability Testing
Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play

Conversion & UX · CRO Research & Audits
Short intercept surveys at the moments that matter, such as an abandoned sign-up or a failed deposit, to hear why players leave
Analytics tells you where players leave; a well-timed one-question survey tells you why. We design and deploy intercept surveys on exit intent, after a declined payment, after a completed withdrawal and on key product pages, translated for each market. Responses are coded into themes and fed straight into the test backlog.
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Conversion & UX
Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play
Conversion & UX
An expert review of your key journeys against an iGaming-specific heuristic framework, scored and prioritised by likely impact
Conversion & UX
Structured analysis of session recordings, heatmaps and scroll maps to show exactly where players hesitate, rage-click or give up
Conversion & UX
A quantitative breakdown of your acquisition funnel by channel, device, market and payment method to find the biggest leaks
Conversion & UX
A side-by-side review of how licensed competitors handle sign-up, verification, deposits, withdrawals and lobbies in your markets
Conversion & UX
Analysis of support tickets and chat transcripts to uncover the usability problems that drive contacts, complaints and churn