Conversion & UX
Player Research & Usability Testing
Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play

Conversion & UX · CRO Research & Audits
A quantitative breakdown of your acquisition funnel by channel, device, market and payment method to find the biggest leaks
We pull behavioural data from GA4, Amplitude, Mixpanel or your data warehouse and rebuild the funnel from first visit to second deposit. Each step is segmented by traffic source, device, market, browser and payment method so the real outliers surface. You get a sized list of opportunities showing where fixing a leak would matter most, rather than a dashboard nobody opens.
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Conversion & UX
Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play
Conversion & UX
An expert review of your key journeys against an iGaming-specific heuristic framework, scored and prioritised by likely impact
Conversion & UX
Structured analysis of session recordings, heatmaps and scroll maps to show exactly where players hesitate, rage-click or give up
Conversion & UX
Short intercept surveys at the moments that matter, such as an abandoned sign-up or a failed deposit, to hear why players leave
Conversion & UX
A side-by-side review of how licensed competitors handle sign-up, verification, deposits, withdrawals and lobbies in your markets
Conversion & UX
Analysis of support tickets and chat transcripts to uncover the usability problems that drive contacts, complaints and churn