Conversion & UX
Player Research & Usability Testing
Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play

Conversion & UX · CRO Research & Audits
A check that registration, verification and deposit events are tracked accurately enough to run experiments and trust the results
Tests are only as reliable as the events behind them. We audit how registration steps, verification outcomes, deposit attempts versus successes and game launches are tracked, and how your testing tool reads them. Gaps are documented in a specification your developers can implement before the first test goes live.
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Conversion & UX
Moderated usability sessions and surveys with real adult players to understand what blocks sign-up and play
Conversion & UX
An expert review of your key journeys against an iGaming-specific heuristic framework, scored and prioritised by likely impact
Conversion & UX
Structured analysis of session recordings, heatmaps and scroll maps to show exactly where players hesitate, rage-click or give up
Conversion & UX
A quantitative breakdown of your acquisition funnel by channel, device, market and payment method to find the biggest leaks
Conversion & UX
Short intercept surveys at the moments that matter, such as an abandoned sign-up or a failed deposit, to hear why players leave
Conversion & UX
A side-by-side review of how licensed competitors handle sign-up, verification, deposits, withdrawals and lobbies in your markets