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Slots, table games and jackpots for licensed casino brands

Marketing foronline casinos

Casino growth is won on search, CRM and a player experience that keeps people coming back. We plan acquisition and retention around your game portfolio, licences and markets.

73 specialist services for online casinos

Plus every general service in the catalog, planned around your product.

Content & Localization

Slot Game Page Descriptions at Scale

Unique, accurate descriptions for every game in your lobby, replacing the provider copy that hundreds of other casinos also use

RetainerPerformance
Details

Content & Localization

Game Provider Hub Page Content

A hub page for every studio in your lobby, covering its style, signature mechanics and best-known titles

ProjectPerformance
Details

Content & Localization

Jackpot Pages & Winner Story Copy

Jackpot explainers, network jackpot pages and consented winner stories that inform without implying a win is likely

ProjectRegulated markets
Details

Content & Localization

Crash & Instant Game Content

Clear guides and game pages for crash, mines, plinko and other instant games that explain mechanics, RTP and auto cash-out

ProjectCrypto-friendly
Details

Content & Localization

Casino Tournament & Prize Drop Copy

Leaderboard, prize drop and network promotion copy that explains how to take part and how prizes are awarded

RetainerQuick win
Details

Content & Localization

Slot Showcase & Feature Walkthrough Videos

Gameplay videos that show a slot's base game, bonus features and settings, captured and narrated for players and operators

ProjectRetainer
Details

Content & Localization

RTP & Game Fairness Content

Pages explaining RTP, RNG testing and certification so players understand how your games are checked for fairness

ProjectRegulated markets
Details

CRM, Retention & VIP

Casino & Sportsbook Cross-Sell Journeys

Relevant introductions to your other products for multi-product brands, within local rules on mixed-product promotions

PerformanceRegulated markets
Details

CRM, Retention & VIP

Slot Tournament & Leaderboard Operations

A running calendar of slot tournaments and leaderboards, configured, promoted and reported for your casino team

Retainer
Details

CRM, Retention & VIP

Cashback & Rebate Programme Design

Cashback and rebate schemes with clear terms, sustainable economics and safeguards against encouraging players to chase losses

ProjectRegulated markets
Details

CRM, Retention & VIP

Personalised Game Recommendations

Recommendation models that suggest slots and table games each player is likely to enjoy, across email, push and the lobby

ProjectPerformance
Details

CRM, Retention & VIP

Free Spins Campaign Design

Free spins campaigns matched to game preferences and provider tools, with clear spin values, game lists and wagering terms

Quick winPerformance
Details

CRM, Retention & VIP

Wagering Requirement Redesign

A rethink of casino bonus wagering, game weighting and expiry rules so offers are fair, understandable and within local limits

ProjectRegulated markets
Details

CRM, Retention & VIP

US State-by-State Retention CRM

CRM for licensed US sportsbooks and online casinos, with promotions, terms and responsible-gaming details set per state

Regulated marketsMulti-GEO
Details

Conversion & UX

Slot & Jackpot Landing Page Templates

Landing pages for individual slots, jackpots and game releases that match search and ad intent and lead straight into the game

ProjectPerformance
Details

Conversion & UX

Lobby & Game Discovery UX

Lobby layouts, categories, search and recommendations that help players find games they enjoy, faster

ProjectEnterprise
Details

Conversion & UX

Casino Game Search & Filters

Game search that tolerates typos and nicknames, with provider and feature filters and useful results when nothing matches

Quick win
Details

Conversion & UX

Game Tile & Thumbnail Testing

A/B tests on game tile artwork, badges and details such as provider or jackpot values to lift game launches from the lobby

Quick winPerformance
Details

Conversion & UX

German Virtual Slot Rules UX

Lobby and in-game UX for GGL-licensed virtual slots that works smoothly within stake caps, spin timing and the ban on autoplay

Regulated marketsProject
Details

Conversion & UX

Mobile Game Launch & Orientation UX

Smoother mobile game launches with better loading states, orientation handling, full-screen behaviour and a clear way back to the lobby

Project
Details

Analytics & Tracking

US Multi-State Tracking Architecture

Tracking built for state-by-state licensing, with the player's state on every event and conversions routed per licensed state

ProjectRegulated marketsEnterprise
Details

Analytics & Tracking

US Geolocation Check Funnel Analytics

Analysis of where US players fail or abandon geolocation checks, by state, device and permission step, and what it costs you

Regulated marketsQuick win
Details

Analytics & Tracking

Casino Theo & Player Value Modelling

Casino value models that use theoretical win from turnover and RTP, adjusted for bonus cost and jackpot contributions

ProjectPerformance
Details

Analytics & Tracking

Germany Deposit-Limit & Product Rule Analytics

Analytics for Germany that show how cross-operator deposit limits and slot rules shape player value, targets and CRM

Regulated marketsProject
Details

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