Analytics & Tracking
GA4 & Tag Manager Implementation
Clean GA4 and Google Tag Manager setup with iGaming events, from registration and KYC to deposits and bets
Analytics & Tracking · Tracking Implementation
US Multi-StateTracking Architecture
Tracking built for state-by-state licensing, with the player's state on every event and conversions routed per licensed state
In the United States each state is effectively its own market, with its own licence, product mix and ad accounts. We design how state is captured from geolocation checks and account data, decide between shared and per-state properties, and route conversions only to campaigns targeting states where you hold a licence. Reporting then splits cleanly by state, product and channel.
What you get
- ◆State dimension and data layer design
- ◆Property and data stream architecture
- ◆Per-state conversion routing to ad platforms
- ◆Sports betting and online casino event split
- ◆State-level reporting views
Built for
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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