Analytics & Tracking
GA4 & Tag Manager Implementation
Clean GA4 and Google Tag Manager setup with iGaming events, from registration and KYC to deposits and bets
ProjectQuick win
Analytics & Tracking
Server-Side Tracking & Conversion APIs
Server-side tagging and conversion APIs that keep measurement accurate as browsers and ad blockers cut client-side data
We deploy server-side tagging and connect conversion APIs for the ad platforms you use, sending consented registration and deposit events from your backend. This recovers signal lost to browser restrictions while giving you control over what data leaves your stack. Implementation respects consent and data protection law in every market.
What you get
- ◆Server-side tagging deployment
- ◆Conversion API integrations
- ◆Backend deposit event feeds
- ◆Consent and data minimisation controls
- ◆Match rate and data quality monitoring
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Analytics & Tracking
Postback & S2S Tracking Setup
Server-to-server postbacks between your platform, affiliate software and ad networks for accurate conversion data
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Analytics & Tracking
Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
EnterprisePerformance