Analytics & Tracking
Server-Side Tracking & Conversion APIs
Server-side tagging and conversion APIs that keep measurement accurate as browsers and ad blockers cut client-side data
ProjectPerformanceEnterprise
Analytics & Tracking
GA4 & Tag Manager Implementation
Clean GA4 and Google Tag Manager setup with iGaming events, from registration and KYC to deposits and bets
We design an event schema for your product, covering registration, verification, deposit, game launch and bet placement, and implement it through Tag Manager with consent mode. Data layers are documented for your developers. The result is analytics your team can trust and extend.
What you get
- ◆iGaming event schema design
- ◆GTM container build and QA
- ◆Consent mode configuration
- ◆Data layer specification
- ◆GA4 reports and explorations
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Postback & S2S Tracking Setup
Server-to-server postbacks between your platform, affiliate software and ad networks for accurate conversion data
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Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
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