Conversion & UX
Lobby & Game Discovery UX
Lobby layouts, categories, search and recommendations that help players find games they enjoy, faster

Conversion & UX · Lobby, Game Discovery & Betslip UX
A/B tests on game tile artwork, badges and details such as provider or jackpot values to lift game launches from the lobby
Game tiles are the lobby's advertising space, yet most operators use whatever artwork the studio supplies. We test artwork crops, badges such as new or exclusive, live jackpot values and the information shown on hover or long press. Results feed tile guidelines for your content team and briefs for studios supplying new games.
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Conversion & UX
Lobby layouts, categories, search and recommendations that help players find games they enjoy, faster
Conversion & UX
A redesign of singles, multiples and system bets on the betslip, with clear stakes, returns, odds changes and confirmation
Conversion & UX
Live betting screens that handle suspended markets, moving odds, bet delays and cash out clearly, even at peak match moments
Conversion & UX
Same-game bet builder interfaces that show compatible selections, recalculate prices smoothly and explain combined bets simply
Conversion & UX
Sport, competition and market navigation plus team and player search, adapted to the sports each of your markets follows
Conversion & UX
Racecards, each-way terms, price types and non-runner rules presented clearly for UK and Irish horse racing bettors