Analytics & Tracking
AppsFlyer MMP Implementation
AppsFlyer set up for betting and casino apps, with in-app events, OneLink deep links and raw data flowing to your warehouse

Analytics & Tracking · App & Mobile Measurement
Analysis of where US players fail or abandon geolocation checks, by state, device and permission step, and what it costs you
Every real-money session in a US state has to pass a geolocation check, and failures quietly waste acquisition spend. We add check outcomes, error types and retries as funnel steps in your analytics, split them by state, device, operating system and location permission, and size the lost deposits. Product and support teams get specific fixes, such as clearer permission prompts and help content.
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Analytics & Tracking
AppsFlyer set up for betting and casino apps, with in-app events, OneLink deep links and raw data flowing to your warehouse
Analytics & Tracking
Adjust configured for gambling apps, with server-side events, fraud prevention and callbacks that keep partners and BI in sync
Analytics & Tracking
Firebase Analytics with GA4 and BigQuery export for product teams who want detailed, event-level in-app behaviour data
Analytics & Tracking
Conversion value schemas for SKAdNetwork and AdAttributionKit that turn Apple's limited signals into useful iOS campaign decisions
Analytics & Tracking
Attribution that follows players who register on the web and deposit in the app, or click an affiliate link and install first
Analytics & Tracking
Lightweight tracking for data-conscious players in Nigeria and Kenya, built for low-end Android devices and patchy connections