Analytics & Tracking
AppsFlyer MMP Implementation
AppsFlyer set up for betting and casino apps, with in-app events, OneLink deep links and raw data flowing to your warehouse

Analytics & Tracking · App & Mobile Measurement
Lightweight tracking for data-conscious players in Nigeria and Kenya, built for low-end Android devices and patchy connections
Heavy tag stacks slow pages and burn player data on the low-end Android devices common in Nigeria and Kenya. We implement lean first-party tracking for progressive web apps and lite apps, batch events through offline moments, and measure load times on slow networks as part of the conversion funnel. SMS and USSD sign-up routes are tracked alongside web and app so no acquisition route goes dark.
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Analytics & Tracking
AppsFlyer set up for betting and casino apps, with in-app events, OneLink deep links and raw data flowing to your warehouse
Analytics & Tracking
Adjust configured for gambling apps, with server-side events, fraud prevention and callbacks that keep partners and BI in sync
Analytics & Tracking
Firebase Analytics with GA4 and BigQuery export for product teams who want detailed, event-level in-app behaviour data
Analytics & Tracking
Conversion value schemas for SKAdNetwork and AdAttributionKit that turn Apple's limited signals into useful iOS campaign decisions
Analytics & Tracking
Attribution that follows players who register on the web and deposit in the app, or click an affiliate link and install first
Analytics & Tracking
App and mobile web analytics for the Philippines, following players from social in-app browsers through GCash and Maya deposits