Conversion & UX
Lobby & Game Discovery UX
Lobby layouts, categories, search and recommendations that help players find games they enjoy, faster

Conversion & UX · Lobby, Game Discovery & Betslip UX
Game search that tolerates typos and nicknames, with provider and feature filters and useful results when nothing matches
Players often search for a slot by a half-remembered name or a feature such as Megaways or hold and win, and a zero-results page ends the visit. We audit your search logs, add synonyms and typo tolerance, design provider and feature filters and replace empty results with relevant alternatives. Search success is tracked as a conversion metric alongside game launches.
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Conversion & UX
Lobby layouts, categories, search and recommendations that help players find games they enjoy, faster
Conversion & UX
A redesign of singles, multiples and system bets on the betslip, with clear stakes, returns, odds changes and confirmation
Conversion & UX
Live betting screens that handle suspended markets, moving odds, bet delays and cash out clearly, even at peak match moments
Conversion & UX
Same-game bet builder interfaces that show compatible selections, recalculate prices smoothly and explain combined bets simply
Conversion & UX
Sport, competition and market navigation plus team and player search, adapted to the sports each of your markets follows
Conversion & UX
Racecards, each-way terms, price types and non-runner rules presented clearly for UK and Irish horse racing bettors