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Pre-match and in-play betting brands

Marketing forsportsbooks

Sportsbook marketing lives on the fixture calendar. We build event-driven acquisition, odds-led content and retention that turns tournament spikes into long-term customers.

213 specialist services for sportsbooks

Plus every general service in the catalog, planned around your product.

Paid Media & Programmatic

Sports Media & Out-of-Home in South Africa

Outdoor, stadium and sports broadcast media for provincially licensed sportsbooks, planned around football, rugby and cricket

Regulated marketsEnterprise
Details

Paid Media & Programmatic

Football Radio Sponsorships in Nigeria & Kenya

Sponsorship of football commentary, results and phone-in shows on radio, with local-language scripts and ad approvals handled

Multi-GEORegulated markets
Details

Paid Media & Programmatic

Racing Media Buying in the UK & Ireland

Racing TV, racecourse screens, racecards and racing publications, weighted to festival weeks and the jumps and flat seasons

Regulated marketsMulti-GEO
Details

Paid Media & Programmatic

Sports-to-Casino Cross-Sell Retargeting

Retargeting that introduces sportsbook customers to casino, only where both products are licensed and cross-sell ads are allowed

Performance
Details

Paid Media & Programmatic

Fixture Creative Kits for Paid Channels

Templated display, social and video creative for each fixture, produced at speed and free of club marks you have no rights to use

PerformanceRetainer
Details

Paid Media & Programmatic

France Media Plan for Sports Betting & Poker

A paid media plan for ANJ-licensed sports betting and poker brands, aligned with the annual advertising strategy the ANJ reviews

Regulated marketsProject
Details

Paid Media & Programmatic

Fixture-Calendar Budget Planning

Paid media budgets for sportsbooks planned against the season's fixtures, tournaments and off-season, with reserves for surprises

PerformanceProject
Details

Affiliate Marketing

Tipster & Betting Tips Partner Recruitment

Partnerships with established tipsters and betting-tips sites whose audiences already act on their selections

PerformanceRegulated markets
Details

Affiliate Marketing

Sports Media Publisher Partnerships

Affiliate and commercial deals with sports news sites, newspaper betting sections and football publishers

EnterprisePerformance
Details

Affiliate Marketing

Betting Podcast Partner Deals

Affiliate and sponsorship deals with sports betting podcasts whose listeners are adult, engaged and in your licensed markets

PerformanceRegulated markets
Details

Affiliate Marketing

Sports Event Affiliate Campaigns

Partner campaigns planned around major tournaments, with fixture-led assets, deal boosts and tracking ready before kick-off

ProjectPerformanceMulti-GEO
Details

Affiliate Marketing

France Sports Betting & Poker Affiliates

Affiliate programmes for ANJ-licensed sportsbook, horse racing and poker brands, with no casino promotion to French players

RetainerRegulated markets
Details

Affiliate Marketing

Nigeria Tipster & Booking Code Partners

Nigerian tipster, Telegram and WhatsApp partners who share booking codes, with low-data landing pages and state licence checks

RetainerPerformance
Details

Affiliate Marketing

South Africa Sports Betting Affiliates

Affiliate programmes for provincially licensed bookmakers, covering football, rugby, cricket and racing, with no online casino promotion

RetainerRegulated markets
Details

Affiliate Marketing

Sportsbook Affiliate Odds Feeds & Widgets

Live odds feeds, embeddable widgets and bet-builder deep links that let sports partners show your prices accurately

ProjectPerformance
Details

Affiliate Marketing

Casino & Sportsbook Cross-Sell Affiliate Deals

Commission rules for players who join through sports partners and later play casino, or the other way round

ProjectPerformance
Details

Affiliate Marketing

Matchday Content Kits for Affiliates

Ready-to-publish match previews, stat graphics and fixture calendars that sports partners can use around your brand

RetainerMulti-GEO
Details

Social Media & Communities

Sportsbook Social Season Plan

A season-long social plan built on the fixture calendars of the leagues and events your customers follow in each market

ProjectMulti-GEO
Details

Social Media & Communities

LatAm Football Telegram Community

Spanish-language football communities on Telegram for licensed sportsbooks in Mexico, Colombia, Peru and Argentina

RetainerMulti-GEO
Details

Social Media & Communities

Bet Settlement Queries on Social

Matchday social care for voided bets, settlement delays, cash-out questions and disputed results, backed by your betting rules

Retainer
Details

Social Media & Communities

Sports Stats Graphics & Social Templates

Data-led match graphics, form guides and head-to-head templates your team can update in minutes for every fixture

ProjectQuick win
Details

Social Media & Communities

Major Tournament Social Desk

Extra staffing, content and approvals for international tournaments, when social volume and scrutiny peak for sportsbooks

ProjectMulti-GEO
Details

Social Media & Communities

Transfer Window & Team News Social

Fast, accurate coverage of transfers, injuries and line-up news that keeps sportsbook channels busy between matchdays

RetainerQuick win
Details

Social Media & Communities

Racing Festival Social Coverage

Social coverage for Cheltenham, Aintree, Royal Ascot, Galway and other UK and Irish racing festivals, from racecards to results

ProjectRegulated markets
Details

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