Skip to content

Paid Media & Programmatic · Retargeting & Audiences

Sports-to-CasinoCross-Sell Retargeting

Retargeting that introduces sportsbook customers to casino, only where both products are licensed and cross-sell ads are allowed

Cross-selling sports bettors into casino can lift player value, but it is impossible in markets such as France and South Africa, where online casino is not licensed, and restricted in others. We build cross-sell audiences only where both products are licensed and the rules allow it, respect each player's marketing consent, and exclude anyone with safer-gambling markers. Creative introduces casino gently, through live casino and sport-themed games.

What you get

  • Market eligibility check for cross-sell
  • Consent-filtered cross-sell audiences
  • Safer-gambling marker exclusions
  • Sport-themed casino creative sequences
  • Cross-sell uptake and value reporting

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

More in Retargeting & Audiences

See all

Paid Media & Programmatic

Retargeting & Remarketing

Retargeting that brings back registered non-depositors and lapsed visitors, with self-excluded players always suppressed

PerformanceQuick win
Details

Paid Media & Programmatic

Self-Exclusion Sync Across Paid Channels

Automated daily suppression of self-excluded, cooling-off and closed accounts across every ad platform and DSP you use

Regulated marketsQuick win
Details

Paid Media & Programmatic

Customer Match & Hashed Audience Uploads

Consent-based customer list audiences for Google, Microsoft, Meta and DSPs, hashed, refreshed on schedule and reported by match rate

Quick winPerformance
Details

Paid Media & Programmatic

Lapsed Player Reactivation Ads

Paid retargeting for lapsed depositors where reactivation advertising is permitted, with vulnerable and excluded players removed

PerformanceRegulated markets
Details

Paid Media & Programmatic

Lookalike Audiences Built on Healthy Value

Lookalike and similar audiences seeded on players with sustained, healthy activity, never on the highest spenders alone

PerformanceRegulated markets
Details

Paid Media & Programmatic

On-Chain Wallet Audience Targeting

Ads targeted by wallet activity through crypto ad platforms, combined with GEO and adult-audience controls, for licensed crypto casinos

Crypto-friendlyPerformance
Details