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Paid Media & Programmatic · Retargeting & Audiences

Lapsed PlayerReactivation Ads

Paid retargeting for lapsed depositors where reactivation advertising is permitted, with vulnerable and excluded players removed

Paid channels can reach lapsed players who no longer open emails, but reactivation is where the risk of targeting someone who stopped for a reason is highest. We build lapsed-player audiences only where market rules and consent allow, remove anyone with safer-gambling markers, cooling-off history or closure requests, and use low-pressure creative about product news rather than urgency. Frequency caps and short audience windows keep contact proportionate.

What you get

  • Consent and market eligibility filter
  • Safer-gambling and closure exclusions
  • Low-pressure product-news creative
  • Frequency caps and audience windows
  • Reactivation and ongoing activity reporting

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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