Paid Media & Programmatic
Paid Media Account Audit
A deep review of your search, social and programmatic accounts that finds wasted spend, tracking gaps and compliance exposure
Paid Media & Programmatic · Measurement & Optimisation
Fixture-CalendarBudget Planning
Paid media budgets for sportsbooks planned against the season's fixtures, tournaments and off-season, with reserves for surprises
Sportsbook demand is set by the fixture calendar, so a flat monthly budget overspends in quiet weeks and runs dry in big ones. We map the season's competitions, derbies, finals and tournaments, weight budgets to expected demand in each market, and hold a reserve for unexpected moments such as title races and cup upsets. The off-season plan shifts towards retention and efficient brand building.
What you get
- ◆Season fixture and demand map
- ◆Budget weighting by competition and market
- ◆Reserve rules for unexpected moments
- ◆Off-season spend plan
- ◆Weekly plan-versus-actual reporting
For
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
More in Measurement & Optimisation
See allPaid Media & Programmatic
Value-Based Bidding on Player Value
Bid strategies that optimise on deposit value and predicted player value instead of registrations, built on clean conversion data
Paid Media & Programmatic
Offline Deposit Conversion Imports
Pipelines that send confirmed deposits and player value from your back office to ad platforms and DSPs, with consent respected
Paid Media & Programmatic
Geo-Lift & Incrementality Tests for Paid
Controlled geo and holdout tests that show how many depositing players each paid channel really adds
Paid Media & Programmatic
Paid Media Budget Allocation & Pacing
Budget allocation across channels and markets based on marginal returns, with daily pacing controls and clear reallocation rules
Paid Media & Programmatic
Invalid Traffic & Click Fraud Protection
Detection and blocking of bots, click farms and bonus-abuse traffic across search, programmatic and networks, with refund claims filed