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Paid Media & Programmatic · Measurement & Optimisation

Geo-Lift & IncrementalityTests for Paid

Controlled geo and holdout tests that show how many depositing players each paid channel really adds

Platform-reported conversions often overstate the value of retargeting and brand search, and understate channels such as CTV. We design geo-lift and holdout tests with matched regions or audiences, run them long enough to read, and translate the results into incremental cost per depositing player. Tests are sequenced so the biggest budget questions are answered first.

What you get

  • Test design with matched regions or holdouts
  • Power and duration planning
  • Test monitoring and quality checks
  • Incremental cost per FTD by channel
  • Prioritised test roadmap

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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