Paid Media & Programmatic
Paid Media Account Audit
A deep review of your search, social and programmatic accounts that finds wasted spend, tracking gaps and compliance exposure
Paid Media & Programmatic · Measurement & Optimisation
Value-Based Biddingon Player Value
Bid strategies that optimise on deposit value and predicted player value instead of registrations, built on clean conversion data
Optimising on registrations teaches platforms to find people who sign up and never deposit. We move campaigns to value-based bidding on first deposits and early player value, using predicted values where history is short, cap values so a handful of high spenders do not distort bidding, and remove bonus abusers from the signal. Bid strategy changes are tested against control campaigns before rollout.
What you get
- ◆Conversion value model for bidding
- ◆Predicted value inputs for new players
- ◆Value caps and abuser exclusions
- ◆Controlled bid strategy tests
- ◆Rollout plan across platforms
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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