Paid Media & Programmatic
Paid Media Account Audit
A deep review of your search, social and programmatic accounts that finds wasted spend, tracking gaps and compliance exposure
Paid Media & Programmatic
Measurement &Optimisation
Audits, conversion data, bidding, incrementality tests and budget control that tie paid media spend to depositing players and their value over time.
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11 services
11 Measurement & Optimisation services
Paid Media & Programmatic
Value-Based Bidding on Player Value
Bid strategies that optimise on deposit value and predicted player value instead of registrations, built on clean conversion data
Paid Media & Programmatic
Offline Deposit Conversion Imports
Pipelines that send confirmed deposits and player value from your back office to ad platforms and DSPs, with consent respected
Paid Media & Programmatic
Geo-Lift & Incrementality Tests for Paid
Controlled geo and holdout tests that show how many depositing players each paid channel really adds
Paid Media & Programmatic
Paid Media Budget Allocation & Pacing
Budget allocation across channels and markets based on marginal returns, with daily pacing controls and clear reallocation rules
Paid Media & Programmatic
Fixture-Calendar Budget Planning
Paid media budgets for sportsbooks planned against the season's fixtures, tournaments and off-season, with reserves for surprises
Paid Media & Programmatic
Invalid Traffic & Click Fraud Protection
Detection and blocking of bots, click farms and bonus-abuse traffic across search, programmatic and networks, with refund claims filed
Paid Media & Programmatic
Cohort Payback Reporting for Paid Media
Reporting that follows players acquired through each paid channel over months, showing when acquisition cost is paid back
Paid Media & Programmatic
Ad Account Suspension & Disapproval Recovery
Fast diagnosis and appeals when a gambling ad account, certification or payment profile is suspended or ads are disapproved
Paid Media & Programmatic
90-Day Paid Media Performance Sprint
A fixed-length engagement that rebuilds and optimises your paid channels over one quarter, then hands over a documented playbook
Paid Media & Programmatic
Paid Media In-Housing Support
Help moving paid media from agencies to an in-house team, covering account ownership, hiring, processes and a phased handover
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