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Paid Media & Programmatic · Measurement & Optimisation

Cohort PaybackReporting for Paid Media

Reporting that follows players acquired through each paid channel over months, showing when acquisition cost is paid back

Cost per FTD says nothing about whether players stay. We build cohort reports by channel, campaign, market and month of acquisition, tracking net gaming revenue, activity and bonus cost over time, and show the payback point for each. Channels are compared on value rather than first deposit alone, and the results feed bidding and budget decisions.

What you get

  • Cohort model by channel and campaign
  • Net gaming revenue and bonus cost tracking
  • Payback curves by market
  • Channel comparison on player value
  • Monthly insights for bidding and budgets

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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