Paid Media & Programmatic
Paid Media Account Audit
A deep review of your search, social and programmatic accounts that finds wasted spend, tracking gaps and compliance exposure

Paid Media & Programmatic · Measurement & Optimisation
Reporting that follows players acquired through each paid channel over months, showing when acquisition cost is paid back
Cost per FTD says nothing about whether players stay. We build cohort reports by channel, campaign, market and month of acquisition, tracking net gaming revenue, activity and bonus cost over time, and show the payback point for each. Channels are compared on value rather than first deposit alone, and the results feed bidding and budget decisions.
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Paid Media & Programmatic
A deep review of your search, social and programmatic accounts that finds wasted spend, tracking gaps and compliance exposure
Paid Media & Programmatic
Bid strategies that optimise on deposit value and predicted player value instead of registrations, built on clean conversion data
Paid Media & Programmatic
Pipelines that send confirmed deposits and player value from your back office to ad platforms and DSPs, with consent respected
Paid Media & Programmatic
Controlled geo and holdout tests that show how many depositing players each paid channel really adds
Paid Media & Programmatic
Budget allocation across channels and markets based on marginal returns, with daily pacing controls and clear reallocation rules
Paid Media & Programmatic
Paid media budgets for sportsbooks planned against the season's fixtures, tournaments and off-season, with reserves for surprises