Paid Media & Programmatic
Digital Out-of-Home for Betting Brands
Programmatic digital out-of-home that switches creative on fixtures and time of day, with sites near schools and youth venues excluded

Paid Media & Programmatic · Out-of-Home & Sports Media
Outdoor, stadium and sports broadcast media for provincially licensed sportsbooks, planned around football, rugby and cricket
South Africa licenses online sports betting through provincial boards but not online casino, so every execution must promote betting on sport only. We plan outdoor, stadium and sports broadcast media around the domestic football, Springbok rugby and Proteas cricket calendars, check creative against the Advertising Regulatory Board's code and provincial licence conditions, and include responsible gambling messaging. Language and imagery are adapted for audiences across provinces.
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Paid Media & Programmatic
Programmatic digital out-of-home that switches creative on fixtures and time of day, with sites near schools and youth venues excluded
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