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Latin America

Marketing in Brazil

A regulated market since January 2025 and one of the biggest opportunities in iGaming. Licensed brands on .bet.br domains compete hard on football, Pix payments and trust.

What shapesmarketing in Brazil

  • Only SPA-authorised operators on .bet.br domains may operate and advertise
  • A dedicated advertising ordinance restricts messaging, influencers and targeting
  • Pix payments and football sponsorship shape the market

Rules change. Every plan is checked against the regulator's current requirements with your compliance team — we are a marketing agency, not a law firm.

Regulator
Secretariat of Prizes and Bets (SPA, Ministry of Finance)
Languages
Portuguese
Currency
BRL
Region
Latin America

56 servicesbuilt for Brazil

Specific to this market — any service in the catalog can also be planned for it.

Conversion & UX

Brazil Pix Cashier Journey

A Pix-first cashier for Brazilian players with QR and copy-paste codes, expiry timers and payouts to accounts in the player's own name

Regulated marketsPerformance
Details

Analytics & Tracking

Brazil .bet.br Tracking Migration

Tracking, analytics and attribution moved cleanly onto your authorised .bet.br domain without losing history or conversion signal

ProjectRegulated markets
Details

Analytics & Tracking

Brazil Affiliate & Influencer Tracking

Partner tracking for Brazil that ties affiliates and influencers to authorised .bet.br traffic and flags links that break the rules

Regulated marketsPerformance
Details

Analytics & Tracking

Multi-Currency Reporting Data Model

A currency model for Latin American and African markets that reports in local currency, group currency and constant rates

Multi-GEOProject
Details

Analytics & Tracking

Brazil LGPD Analytics Compliance

Analytics and tracking aligned with Brazil's LGPD, covering legal bases, data subject rights and data shared with ad platforms

Regulated marketsProject
Details

Analytics & Tracking

Latin America Multi-Market Reporting Pack

Regional reporting for licensed LatAm brands that respects each regulator, currency and licensed jurisdiction in one view

Multi-GEORegulated marketsRetainer
Details

PR & Reputation

Brazil Political & Media Scrutiny Management

Issues management for SPA-authorised operators facing parliamentary, press and public debate about betting in Brazil

RetainerRegulated marketsEnterprise
Details

PR & Reputation

Reclame Aqui Reputation Management

Monitoring and resolving player complaints on Reclame Aqui for Brazilian operators, in Portuguese and on the record

RetainerRegulated markets
Details

PR & Reputation

Latin American Trade Event PR

Spanish and Portuguese press programmes around Latin American gaming shows, adapted for each market's regulator

ProjectMulti-GEO
Details

PR & Reputation

Brazil .bet.br Launch PR

Portuguese-language launch communications for SPA-authorised operators, built on legitimacy, Pix payments and football

ProjectRegulated markets
Details

PR & Reputation

Brazil Football Sponsorship PR

Portuguese-language PR for Brazilian club and competition sponsorships, within the SPA advertising ordinance and under fan scrutiny

ProjectRegulated markets
Details

Brand & Creative Studio

Brazilian Voice & Audio Branding

Brazilian voice talent, audio adaptations and sonic assets for SPA-authorised brands, reviewed against the advertising ordinance

Regulated marketsProject
Details

Brand & Creative Studio

Brazil Football Sponsorship Brand Design

Shirt, stadium and matchday branding for SPA-authorised operators sponsoring Brazilian clubs and competitions

Regulated marketsProject
Details

Brand & Creative Studio

Brazil .bet.br Brand Migration

Brand, domain and creative migration for operators moving to authorised .bet.br domains under Brazil's regulated framework

Regulated marketsProject
Details

App & Mobile Growth

Brazil App Install Campaigns

Install campaigns for SPA-authorised operators in Brazil, built for Android-heavy audiences, Pix deposits and football

PerformanceRegulated markets
Details

App & Mobile Growth

Brazil LGPD App Privacy Review

Privacy review of betting apps for Brazil covering LGPD, player data sharing and the market's advertising ordinance

ProjectRegulated markets
Details

App & Mobile Growth

Brazil Mobile Launch Support for Suppliers

Mobile launch support for game studios and platforms entering Brazil's licensed market with SPA-authorised operators

ProjectRegulated markets
Details

Strategy & Market Entry

Brazil Market Entry Marketing Plan

An entry plan for SPA-authorised operators on .bet.br domains, built around Brazil's advertising ordinance, Pix and football

ProjectRegulated markets
Details

Strategy & Market Entry

Brazil Sponsorship & Brand Strategy

A strategy for choosing and activating football and sports sponsorships in Brazil within the SPA's advertising rules

ProjectRegulated marketsEnterprise
Details

Strategy & Market Entry

Latin America Expansion Roadmap

A regional roadmap for licensed expansion across Mexico, Brazil, Colombia, Peru and Argentina, sequenced by readiness and fit

ProjectMulti-GEORegulated markets
Details

Strategy & Market Entry

Brazil Market Intelligence Programme

Ongoing intelligence on Brazil's authorised operators, sponsorships, offers and advertising rule updates

RetainerRegulated markets
Details

Strategy & Market Entry

Latin America B2B Supplier Go-to-Market

A go-to-market plan for studios and platforms selling to licensed operators in Brazil, Mexico, Colombia, Peru and Argentina

ProjectMulti-GEO
Details

Strategy & Market Entry

Brazil Multi-Brand Portfolio Strategy

A strategy for operators deciding how to use the brands allowed under an SPA authorisation in Brazil's competitive market

ProjectRegulated markets
Details

Compliance & Responsible Marketing

New Market Launch Compliance Review

A pre-launch review of marketing plans for newly regulated markets such as Brazil, Peru and Ireland, where rules are still bedding in

ProjectRegulated markets
Details

Every channel, planned for Brazil

Launching or growing in Brazil?

Tell us your licence, products and goals — we'll reply with a plan and a custom quote.