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Latin America

Marketing in Brazil

A regulated market since January 2025 and one of the biggest opportunities in iGaming. Licensed brands on .bet.br domains compete hard on football, Pix payments and trust.

What shapesmarketing in Brazil

  • Only SPA-authorised operators on .bet.br domains may operate and advertise
  • A dedicated advertising ordinance restricts messaging, influencers and targeting
  • Pix payments and football sponsorship shape the market

Rules change. Every plan is checked against the regulator's current requirements with your compliance team — we are a marketing agency, not a law firm.

Regulator
Secretariat of Prizes and Bets (SPA, Ministry of Finance)
Languages
Portuguese
Currency
BRL
Region
Latin America

56 servicesbuilt for Brazil

Specific to this market — any service in the catalog can also be planned for it.

Compliance & Responsible Marketing

Brazil Affiliate Compliance Programme

Compliance standards and monitoring for Brazilian affiliates promoting authorised .bet.br brands under the advertising ordinance

RetainerRegulated markets
Details

Compliance & Responsible Marketing

Brazil Influencer Advertising Compliance

Creator campaigns for .bet.br brands reviewed against Brazil's advertising ordinance, CONAR guidance and platform rules

Quick winRegulated markets
Details

Compliance & Responsible Marketing

Brazil Advertising Ordinance Compliance

A compliance programme for .bet.br brands under Brazil's betting advertising ordinance, CONAR guidance and incentive limits

RetainerRegulated markets
Details

Compliance & Responsible Marketing

Brazil Football Sponsorship Compliance

Sponsorship activations for .bet.br brands in Brazilian football reviewed against the advertising ordinance and CONAR guidance

ProjectRegulated markets
Details

Sportsbook & Live Events

Brasileirão Season Programme (Brazil)

A Brasileirão programme for SPA-authorised operators on .bet.br domains, built around Pix journeys and Brazil's advertising ordinance

RetainerRegulated markets
Details

Sportsbook & Live Events

Libertadores & Sudamericana Campaigns

Midweek campaigns for South America's club competitions, localised for Brazil, Argentina, Colombia and Peru

ProjectMulti-GEORegulated markets
Details

Sportsbook & Live Events

Compliant Acquisition for .bet.br Brands

Acquisition planning for SPA-authorised Brazilian sportsbooks within the ordinance's limits on influencers, targeting and messaging

ProjectRegulated marketsPerformance
Details

Sportsbook & Live Events

Football Club Sponsorship Activation (Brazil)

Activation plans for .bet.br brands sponsoring Brazilian clubs, turning shirt and stadium rights into compliant fan engagement

EnterpriseRegulated markets
Details

Every channel, planned for Brazil

Launching or growing in Brazil?

Tell us your licence, products and goals — we'll reply with a plan and a custom quote.