Marketing inPhilippines

SEO & Organic Growth

Philippines PAGCOR Market SEO

SEO for PAGCOR-licensed brands that covers English, Filipino and Taglish searches from mobile-first players

Paid Media & Programmatic

Philippines Paid Media Plan

A mobile-first paid media plan for PAGCOR-licensed operators, with e-wallet messaging and close tracking of advertising rule changes

Affiliate Marketing

Philippines Affiliate Programme

Affiliate and community partners for PAGCOR-licensed brands, planned around mobile, e-wallets and tightening advertising rules

Social Media & Communities

Philippine Basketball Social Coverage

Filipino and English social coverage of the PBA, NBA and national team games for PAGCOR-licensed sportsbooks

Social Media & Communities

Philippines Facebook-First Social Desk

Taglish social for PAGCOR-licensed brands, built for Facebook and Messenger audiences and GCash and Maya payment journeys

Streamers & Influencers

Philippine Creator Endorsement Planning

An assessment of how creators may be used for PAGCOR-licensed operators under current advertising guidelines and platform rules

Content & Localization

Filipino & Taglish Localisation

Filipino, Taglish and English copy for PAGCOR-licensed brands, with GCash and Maya payment journeys

Content & Localization

Mobile Money & E-Wallet Payment Guides

Step-by-step deposit and withdrawal guides for M-Pesa, Nigerian bank and USSD transfers, GCash and Maya

CRM, Retention & VIP

Philippine Mobile Retention Programme

Mobile-first CRM for PAGCOR-licensed brands in English and Filipino, with e-wallet journeys under current payment rules

Conversion & UX

GCash & Maya Cashier Journeys

E-wallet cashier journeys for PAGCOR-licensed brands that handle app redirects, returns to site and name matching for GCash and Maya

Conversion & UX

Philippines Mobile eKYC Onboarding

Mobile-first sign-up and eKYC for PAGCOR-licensed brands, built around government ID capture, selfie checks and name matching

Analytics & Tracking

Philippines Mobile & E-Wallet Analytics

App and mobile web analytics for the Philippines, following players from social in-app browsers through GCash and Maya deposits

PR & Reputation

Philippines Launch PR

English and Filipino launch communications for PAGCOR-licensed brands, making licensed domestic status clear in a scrutinised market

Brand & Creative Studio

Philippines Brand Localisation & Taglish

Brand voice and social-first creative for PAGCOR-licensed operators, in English, Filipino and the Taglish players actually use

App & Mobile Growth

Philippines E-Wallet App Deposit Flow

GCash and Maya deposit journeys for PAGCOR-licensed apps, kept in line with current rules on e-wallet gambling payments

Strategy & Market Entry

Philippines Market Entry Marketing Plan

An entry plan for PAGCOR-licensed operators serving local players, built around mobile, e-wallets and social communities

Strategy & Market Entry

Philippines Social Community Growth Strategy

A growth strategy for PAGCOR-licensed brands that builds engaged, age-gated player communities on social and messaging apps

Compliance & Responsible Marketing

Philippines PAGCOR Advertising Compliance

Marketing compliance for PAGCOR-licensed brands as rules on where and how online gaming can be advertised tighten

Sportsbook & Live Events

Basketball Betting Programme (Philippines)

A basketball-first programme for PAGCOR-licensed brands, covering PBA conferences and NBA games that tip off in the Philippine morning