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Latin America

Marketing in Peru

A newly regulated online market, with its law on remote gaming and sports betting in force since 2024. Early, compliant brand building pays off.

What shapesmarketing in Peru

  • MINCETUR authorises online gaming and sports-betting platforms
  • The licensed market is still taking shape — plans must track new rules
  • Football and mobile audiences drive activity

Rules change. Every plan is checked against the regulator's current requirements with your compliance team — we are a marketing agency, not a law firm.

Regulator
Ministerio de Comercio Exterior y Turismo (MINCETUR)
Languages
Spanish
Currency
PEN
Region
Latin America

28 servicesbuilt for Peru

Specific to this market — any service in the catalog can also be planned for it.

SEO & Organic Growth

Spanish SEO for Spain & Latin America

Separate Spanish keyword strategies for Spain, Mexico, Colombia, Peru and Argentina, each tied to the site licensed there

Multi-GEORegulated markets
Details

SEO & Organic Growth

Peru MINCETUR Launch SEO

Build organic authority early in Peru's newly regulated online market, with content that tracks MINCETUR's evolving rules

Regulated marketsProject
Details

Paid Media & Programmatic

Spanish-Language Search Across Latin America

Separate search accounts for Mexico, Colombia, Peru and Argentina, written in each country's Spanish and tied to local payment methods

Multi-GEORegulated markets
Details

Paid Media & Programmatic

Native Discovery in Mexico, Colombia & Peru

Mobile-first native campaigns in local Spanish, with low-data pre-landers and payment messaging built for each licensed market

Multi-GEOPerformance
Details

Paid Media & Programmatic

Peru Paid Media Launch Plan

A launch plan for MINCETUR-authorised platforms that tracks Peru's new rules and how quickly ad platforms open to the market

Regulated marketsProject
Details

Affiliate Marketing

Peru Affiliate Programme

Build a Peruvian partner base early in the MINCETUR regime, with partners who promote authorised platforms only

RetainerRegulated markets
Details

Affiliate Marketing

LatAm Spanish Affiliate Creative Kits

Separate creative kits for Mexico, Colombia, Peru and Argentina, with local Spanish, currencies, payments, football and rules

ProjectMulti-GEO
Details

Social Media & Communities

LatAm Football Telegram Community

Spanish-language football communities on Telegram for licensed sportsbooks in Mexico, Colombia, Peru and Argentina

RetainerMulti-GEO
Details

Social Media & Communities

Peruvian Social Desk for a New Market

Peruvian social for MINCETUR-authorised platforms, launched carefully while the new remote gaming rules settle

ProjectRegulated markets
Details

Streamers & Influencers

LatAm Football Streaming Show Sponsorships

Sponsorships on Spanish-language football talk shows and podcasts streamed live across licensed Latin American markets

Multi-GEOPerformance
Details

Streamers & Influencers

Peru Launch Creator Programme

Creator-led brand launches for MINCETUR-authorised operators entering Peru's newly regulated online market

Regulated marketsProject
Details

Content & Localization

Spanish for Colombia, Peru & Argentina

One Latin American Spanish base with separate country versions for Coljuegos, MINCETUR and provincial licences

Multi-GEORegulated markets
Details

CRM, Retention & VIP

Peru Launch-Market CRM

CRM for MINCETUR-authorised brands in Peru's young regulated market, designed to adapt as the rules take shape

Regulated marketsProject
Details

Conversion & UX

Peru Sign-Up & Yape Deposit Journey

Journeys for MINCETUR-authorised brands in Peru, built around DNI verification, Yape and Plin wallets and PagoEfectivo references

Regulated marketsPerformance
Details

Analytics & Tracking

Multi-Currency Reporting Data Model

A currency model for Latin American and African markets that reports in local currency, group currency and constant rates

Multi-GEOProject
Details

Analytics & Tracking

Latin America Multi-Market Reporting Pack

Regional reporting for licensed LatAm brands that respects each regulator, currency and licensed jurisdiction in one view

Multi-GEORegulated marketsRetainer
Details

PR & Reputation

Latin American Trade Event PR

Spanish and Portuguese press programmes around Latin American gaming shows, adapted for each market's regulator

ProjectMulti-GEO
Details

PR & Reputation

Andean Launch PR: Colombia & Peru

Launch communications for Coljuegos and MINCETUR-authorised brands, reflecting two very different stages of regulation

ProjectRegulated marketsMulti-GEO
Details

Brand & Creative Studio

Peru Brand Launch Strategy

Positioning and brand launch planning for operators entering Peru's newly regulated online market under MINCETUR authorisation

Regulated marketsProject
Details

Brand & Creative Studio

Latin American Spanish Brand Voice

Brand voice adapted for Mexico, Colombia, Peru and Argentina, including tú, usted and vos choices and local football culture

Multi-GEORegulated markets
Details

App & Mobile Growth

Peru MINCETUR App Launch Plan

App launch planning for a newly regulated market, timed to MINCETUR authorisation and built around mobile wallets

ProjectRegulated markets
Details

Strategy & Market Entry

Peru Market Entry Marketing Plan

An early-mover entry plan for MINCETUR-authorised operators in a newly regulated online market

ProjectRegulated markets
Details

Strategy & Market Entry

Latin America Expansion Roadmap

A regional roadmap for licensed expansion across Mexico, Brazil, Colombia, Peru and Argentina, sequenced by readiness and fit

ProjectMulti-GEORegulated markets
Details

Strategy & Market Entry

Latin America B2B Supplier Go-to-Market

A go-to-market plan for studios and platforms selling to licensed operators in Brazil, Mexico, Colombia, Peru and Argentina

ProjectMulti-GEO
Details

Every channel, planned for Peru

Launching or growing in Peru?

Tell us your licence, products and goals — we'll reply with a plan and a custom quote.