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Paid Media & Programmatic · Market Media Plans

US New-StateLaunch Media Plan

A multi-channel media plan for launching in a newly legal US state, from the pre-launch window through the first season

New US states open on dates set by their regulators, often with rules on when pre-launch marketing may start and how launch promotions can be described. We plan search, CTV, social, out-of-home and sports media for the pre-launch window, launch day and the first season, geo-fenced to the state and checked against its regulations and the industry's responsible marketing code. The plan includes contingencies in case the launch date moves.

What you get

  • Pre-launch, launch and first-season phases
  • State rules and industry code checklist
  • Geo-fenced channel plan
  • Launch-day spend and creative schedule
  • Contingency plan for date changes

Built for

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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