CRM, Retention & VIP
Markers-of-Harm Detection & CRM Routing
Behavioural indicators of harm turned into CRM rules that stop promotions and start the right safer-gambling interaction

CRM, Retention & VIP · Safer-Gambling CRM
Suppression, marketing and re-entry rules for Nordic self-exclusion registers, tested for every CRM tool and channel
Sweden's Spelpaus and Denmark's ROFUS registers exclude players across all licensed operators, and registered players must not receive gambling marketing. We check how register status flows from your platform into CRM, ad audiences and partner tools, set rules for what happens when an exclusion ends and test every channel against live scenarios. Swedish messaging is also reviewed against the moderation requirement.
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CRM, Retention & VIP
Behavioural indicators of harm turned into CRM rules that stop promotions and start the right safer-gambling interaction
CRM, Retention & VIP
End-to-end testing that self-excluded, cooling-off and opted-out players receive no marketing from any channel or tool
CRM, Retention & VIP
Automated and human-led journeys that reach players showing risk, offering tools and support in a tone that actually helps
CRM, Retention & VIP
Campaigns that encourage players to set deposit limits, reality checks and time-outs as a normal part of playing
CRM, Retention & VIP
CRM aligned with UKGC customer interaction guidance and financial risk checks, from indicators to recorded outcomes
CRM, Retention & VIP
CRM for KSA-licensed brands built around duty-of-care obligations, CRUKS checks and extra care for young adults