Skip to content

Europe

Marketing inNetherlands

A licensed market where untargeted advertising has been largely banned since 2023. Targeted, compliant channels and owned media carry growth.

What shapes marketingin Netherlands

  • Untargeted advertising on TV, radio and in public spaces is largely prohibited
  • Role models and athletes may not be used in gambling advertising
  • Duty-of-care obligations shape CRM and player communications

Rules change. Every plan is checked against the regulator's current requirements with your compliance team — we are a marketing agency, not a law firm.

Regulator
Kansspelautoriteit (KSA)
Languages
Dutch
Currency
EUR
Region
Europe

30 services builtfor Netherlands

Specific to this market — any service in the catalog can also be planned for it.

Compliance & Responsible Marketing

Netherlands Targeted Advertising Evidence

Setup and evidence packs showing Dutch online ads reach adults of the required age, as the rules on targeted advertising expect

ProjectRegulated markets
Details

Compliance & Responsible Marketing

Self-Exclusion Register Suppression Check

Testing that national self-exclusion registers such as GAMSTOP, Spelpaus, ROFUS, CRUKS, OASIS and RGIAJ suppress all marketing

ProjectRegulated marketsMulti-GEO
Details

Compliance & Responsible Marketing

Netherlands Duty-of-Care CRM Review

A review of Dutch CRM and player communications against KSA duty-of-care expectations, risk indicators and CRUKS obligations

ProjectRegulated markets
Details

Compliance & Responsible Marketing

Netherlands Sponsorship Ban Transition

Support for Dutch licensees unwinding or reshaping sponsorships as the Netherlands phases out gambling sponsorship

ProjectRegulated markets
Details

Sportsbook & Live Events

Eredivisie Targeted Programme (Netherlands)

A Dutch football programme for KSA-licensed operators built on targeted channels, owned media and duty-of-care CRM

RetainerRegulated markets
Details

Sportsbook & Live Events

Athlete-Free Partnership Creative

Sponsorship creative for markets that restrict athletes in gambling ads, built on clubs, venues, fans and data instead of players

ProjectRegulated markets
Details

Every channel, planned for Netherlands

Launching or growing in Netherlands?

Tell us your licence, products and goals — we'll reply with a plan and a custom quote.