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Paid Media & Programmatic · Programmatic & DSP

Dynamic Odds Creativefor Programmatic

Display units that pull live prices from your odds feed, with locked compliance text and fallbacks when a market is suspended

A current price on a relevant fixture is more useful to a bettor than a generic banner, in markets whose rules permit odds in advertising. We connect your odds feed to dynamic creative templates, choose events by audience and market, and lock mandatory safer-gambling and terms text so it cannot be overwritten. Fallback creative takes over when a market is suspended or the feed fails.

What you get

  • Odds feed integration with DCO templates
  • Event selection rules by market
  • Locked compliance and terms text
  • Fallback creative for suspended markets
  • Creative-level performance reporting

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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