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Paid Media & Programmatic

Programmatic & DSP Media Buying

Programmatic display, video and native buying through gambling-approved DSPs with strict brand safety and age targeting

We plan and run programmatic campaigns through DSPs that accept licensed gambling advertisers, using private marketplace deals with sports, entertainment and finance publishers. Age, geo and audience exclusions are set up from day one. Frequency, viewability and incrementality are measured alongside first deposits.

What you get

  • DSP selection and account setup
  • PMP deals with premium publishers
  • Geo, audience and 18+ targeting controls
  • Brand safety and exclusion lists
  • Incrementality and FTD reporting

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Google Ads for Certified Gambling Advertisers

Search, Performance Max and YouTube campaigns for operators holding Google's gambling certification in their markets

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Microsoft Advertising Campaigns

Bing search and Microsoft Audience Network campaigns for licensed gambling brands in the markets where they are allowed

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Native Advertising Campaigns

Native placements on gambling-accepting networks, with pre-landers and advertorials written for honest conversion

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