Paid Media & Programmatic
Programmatic & DSP Media Buying
Programmatic display, video and native buying through gambling-approved DSPs with strict brand safety and age targeting
Paid Media & Programmatic · Programmatic & DSP
Programmatic BrandSafety & Age Controls
Pre-bid verification, youth-content exclusions and age composition checks that keep gambling ads away from young and vulnerable audiences
A gambling ad next to children's content, youth gaming or debt advice creates regulatory and reputational harm in a single impression. We configure pre-bid verification, category and keyword exclusions, youth-oriented site and app blocklists and contextual rules that avoid sensitive financial content. Audience age composition is checked for key placements, and the controls are documented so you can show a regulator how they work.
What you get
- ◆Pre-bid verification configuration
- ◆Youth and sensitive content exclusions
- ◆Site and app blocklists by market
- ◆Audience age composition checks
- ◆Controls documentation for regulators
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
More in Programmatic & DSP
See allPaid Media & Programmatic
Gambling-Approved DSP Selection & Onboarding
Find the DSPs that will accept your licence and markets, then set up seats, data connections and supply before any budget is committed
Paid Media & Programmatic
Sports Publisher Private Marketplace Deals
Private deals with sports publishers for betting brands, with verified adult audiences and flights timed to the fixture calendar
Paid Media & Programmatic
Dynamic Odds Creative for Programmatic
Display units that pull live prices from your odds feed, with locked compliance text and fallbacks when a market is suspended
Paid Media & Programmatic
Live Jackpot Display Ads
Programmatic creative that shows current lottery and progressive jackpot values, updated automatically as they grow
Paid Media & Programmatic
Supply Path Optimisation for Gambling Buys
Remove resellers, made-for-advertising sites and duplicate paths so programmatic budget reaches real publishers and real adults