Compliance & Responsible Marketing
T&Cs & Bonus Terms Copywriting
Plain-language terms and conditions and bonus terms that are fair, clear and consistent with regulator guidance

Compliance & Responsible Marketing · Bonus & Promotion Compliance
Checks of lottery and instant-win promotions for jackpot claims, odds disclosure, subscription terms and responsible messaging
Lottery marketing peaks when jackpots roll, which is when overstated prize claims and pressure tactics are most tempting. We review jackpot ads, instant-win promotions and syndicate or subscription offers for accurate prize descriptions, clear odds and cost information, and fair renewal terms. Messaging stays exciting without suggesting a win is likely or that playing solves money worries.
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Compliance & Responsible Marketing
Plain-language terms and conditions and bonus terms that are fair, clear and consistent with regulator guidance
Compliance & Responsible Marketing
A review of UK offers against the UKGC's rules on wagering requirements and mixed-product promotions, and CAP guidance on terms
Compliance & Responsible Marketing
Checks that Swedish offers respect the first-play bonus rule and the moderation requirement across ads, CRM and partner sites
Compliance & Responsible Marketing
Checks that bonuses and inducements in Ontario appear only in permitted places, such as your own channels and opted-in CRM
Compliance & Responsible Marketing
A state-by-state review of US sports betting and casino promotions for restricted offer wording, terms disclosure and 21+ notices
Compliance & Responsible Marketing
A review of free bets, bet credits, acca insurance and stake-back offers for clear terms, fair conditions and honest advertising