App & Mobile Growth
Betting & Casino App Event Taxonomy
A shared event taxonomy for bets, spins, game launches and deposits that every analytics and marketing tool can use

App & Mobile Growth · App Analytics & Product Growth
Analytics on ticket purchases, subscriptions and syndicates in lottery apps, from draw-day spikes to renewals
Lottery app revenue rests on habitual play, subscriptions and syndicates rather than long sessions. We track purchase paths by game and draw, subscription starts, pauses and cancellations, and syndicate participation, then show how jackpot size shifts behaviour and which journeys make it easy for players to manage or stop recurring play.
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App & Mobile Growth
A shared event taxonomy for bets, spins, game launches and deposits that every analytics and marketing tool can use
App & Mobile Growth
Firebase Analytics set up properly and exported to BigQuery so app behaviour can be joined with player and deposit data
App & Mobile Growth
Controlled experiments and feature flags in your app, so changes are tested on real players before full rollout
App & Mobile Growth
Analytics on how fantasy players join contests, build lineups and stay in leagues through the season
App & Mobile Growth
Analysis of how betting app users discover and use bet builders, cash out, live streaming and in-play features
App & Mobile Growth
Analytics linking in-app esports streams, match trackers and betting behaviour for adult esports audiences