App & Mobile Growth
Betting & Casino App Event Taxonomy
A shared event taxonomy for bets, spins, game launches and deposits that every analytics and marketing tool can use

App & Mobile Growth · App Analytics & Product Growth
Personalised game recommendations for casino app lobbies, measured on discovery and designed with safer-gambling limits
Mobile lobbies show only a handful of games per screen, so what appears first matters. We analyse game discovery on mobile, design recommendation rules based on play history, new releases and similar games, and exclude players showing risk markers from intensity-raising recommendations. Tests measure discovery, variety and session health rather than time played alone.
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App & Mobile Growth
A shared event taxonomy for bets, spins, game launches and deposits that every analytics and marketing tool can use
App & Mobile Growth
Firebase Analytics set up properly and exported to BigQuery so app behaviour can be joined with player and deposit data
App & Mobile Growth
Controlled experiments and feature flags in your app, so changes are tested on real players before full rollout
App & Mobile Growth
Analytics on how fantasy players join contests, build lineups and stay in leagues through the season
App & Mobile Growth
Analysis of how betting app users discover and use bet builders, cash out, live streaming and in-play features
App & Mobile Growth
Analytics linking in-app esports streams, match trackers and betting behaviour for adult esports audiences