App & Mobile Growth
Betting & Casino App Event Taxonomy
A shared event taxonomy for bets, spins, game launches and deposits that every analytics and marketing tool can use

App & Mobile Growth · App Analytics & Product Growth
Early lifetime value predictions for new app cohorts, used to set bids and budgets before revenue fully matures
App campaigns need decisions within days, while player value takes months to show. We build prediction models on early app signals such as verification, first deposit and session patterns, validate them against matured cohorts, and feed predicted value into UA bidding and budget rules, excluding signals that would reward risky play.
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App & Mobile Growth
A shared event taxonomy for bets, spins, game launches and deposits that every analytics and marketing tool can use
App & Mobile Growth
Firebase Analytics set up properly and exported to BigQuery so app behaviour can be joined with player and deposit data
App & Mobile Growth
Controlled experiments and feature flags in your app, so changes are tested on real players before full rollout
App & Mobile Growth
Analytics on how fantasy players join contests, build lineups and stay in leagues through the season
App & Mobile Growth
Analysis of how betting app users discover and use bet builders, cash out, live streaming and in-play features
App & Mobile Growth
Analytics linking in-app esports streams, match trackers and betting behaviour for adult esports audiences