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Strategy & Market Entry

Leadership &Operating Model

Fractional leadership, team structure, agency models and training that give your marketing the people and processes to deliver the plan.
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7 services

7 Leadership & Operating Model services

Strategy & Market Entry

Fractional CMO

Senior iGaming marketing leadership on a part-time basis to set strategy, lead your team and manage agencies

RetainerEnterprise
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Strategy & Market Entry

Team Training & Workshops

Practical workshops for your marketing, CRM and affiliate teams on iGaming channels, tools and compliance

Quick winProject
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Strategy & Market Entry

Marketing Team Structure Design

An organisation design for your marketing function, from central and market teams to roles, skills and hiring order

ProjectEnterprise
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Strategy & Market Entry

Agency Roster & Operating Model

A clear split of work between in-house teams, agencies and freelancers, with selection criteria and ways of working

Project
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Strategy & Market Entry

Marketing Planning Cadence & KPIs

An annual, quarterly and monthly planning rhythm with a KPI tree that connects channel metrics to commercial goals

ProjectEnterprise
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Strategy & Market Entry

Interim Market Launch Lead

A senior interim lead who owns one market or brand launch end to end, from planning to the first months live

RetainerEnterprise
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Strategy & Market Entry

Malta Marketing Hub Setup Strategy

A design for a Malta-based marketing hub that runs campaigns across several licensed markets with local expertise

ProjectMulti-GEOEnterprise
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