Strategy & Market Entry
Fractional CMO
Senior iGaming marketing leadership on a part-time basis to set strategy, lead your team and manage agencies
Strategy & Market Entry · Leadership & Operating Model
Marketing PlanningCadence & KPIs
An annual, quarterly and monthly planning rhythm with a KPI tree that connects channel metrics to commercial goals
Without a shared planning rhythm, budgets are argued over ad hoc and every team reports different numbers. We design an annual, quarterly and monthly planning cycle, a KPI tree from player value down to channel metrics, and the reporting packs each level of the business receives. Safer-gambling indicators sit in the framework alongside growth measures.
What you get
- ◆Annual, quarterly and monthly planning cycle
- ◆KPI tree from commercial goals to channels
- ◆Reporting pack templates by audience
- ◆Safer-gambling indicators in reporting
- ◆Planning calendar and owners
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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