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Strategy & Market Entry

Africa & Asia-PacificEntry Plans

Market-entry and growth marketing for licensed operators in Nigeria, Kenya, South Africa and the Philippines, planned for mobile-first players and local payments.
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7 Africa & Asia-Pacific Entry Plans services

Strategy & Market Entry

Nigeria Market Entry Marketing Plan

An entry plan for state-licensed operators in Nigeria, Africa's largest betting audience

ProjectRegulated markets
Details

Strategy & Market Entry

Nigeria Mobile & Low-Data Growth Strategy

A growth strategy for Nigerian sportsbooks built around lightweight mobile experiences and European football fandom

ProjectPerformance
Details

Strategy & Market Entry

Kenya Market Entry Marketing Plan

An entry plan for BCLB-licensed operators in Kenya, built around M-Pesa journeys and strict advertising rules

ProjectRegulated markets
Details

Strategy & Market Entry

Kenya Retention & Mobile Money Strategy

A retention strategy for established Kenyan operators, focused on smooth mobile money journeys and Swahili-language CRM

ProjectRetainer
Details

Strategy & Market Entry

South Africa Sportsbook Market Entry Plan

An entry plan for provincially licensed sports betting brands, as online casino games are not authorised in South Africa

ProjectRegulated markets
Details

Strategy & Market Entry

Philippines Market Entry Marketing Plan

An entry plan for PAGCOR-licensed operators serving local players, built around mobile, e-wallets and social communities

ProjectRegulated markets
Details

Strategy & Market Entry

Philippines Social Community Growth Strategy

A growth strategy for PAGCOR-licensed brands that builds engaged, age-gated player communities on social and messaging apps

ProjectRetainer
Details

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