Strategy & Market Entry
Budget Planning & Forecasting
Channel budgets and FTD and revenue forecasts built from your own data, with scenarios for different spend levels

Strategy & Market Entry · Channel Mix & Budget Allocation
An investment case for building owned channels such as search, apps, community and CRM, so growth relies less on rented reach
Paid media and affiliates deliver players quickly, but their costs rise and access can disappear with a policy change. We model what building owned channels, such as organic search, apps, community and CRM, would take in time and budget, and how it changes acquisition economics over several years. The result is a phased investment case your finance team can challenge.
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Combine it with any other services, markets and a budget if you have one in mind.
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Strategy & Market Entry
Channel budgets and FTD and revenue forecasts built from your own data, with scenarios for different spend levels
Strategy & Market Entry
A clear role, objective and budget share for every channel, based on incremental contribution rather than last-click credit
Strategy & Market Entry
A framework for splitting marketing budget across markets by maturity, player value, restrictions and strategic priority
Strategy & Market Entry
A budget plan for operators already live in Italy, moving investment into the organic, product and CRM levers the ban allows
Strategy & Market Entry
A channel plan for KSA-licensed operators that concentrates budget on targeted, age-controlled and owned channels
Strategy & Market Entry
A channel and budget plan that fits Sweden's moderation requirement and shifts investment from bonuses to brand and product