Strategy & Market Entry
Budget Planning & Forecasting
Channel budgets and FTD and revenue forecasts built from your own data, with scenarios for different spend levels
Strategy & Market Entry · Channel Mix & Budget Allocation
Channel Mix Strategy
A clear role, objective and budget share for every channel, based on incremental contribution rather than last-click credit
Last-click reports tend to over-credit brand search and affiliates while under-crediting the channels that create demand. We define each channel's job in the funnel, estimate incremental contribution with holdout tests and modelling where your data allows, and recommend a mix that reflects what each channel actually adds. A test-and-learn plan keeps the mix honest as conditions change.
What you get
- ◆Channel roles and objectives
- ◆Incrementality evidence review
- ◆Recommended channel mix
- ◆Holdout and test-and-learn plan
- ◆Mix review cadence
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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