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Brand & Creative Studio · Naming & Verbal Identity

Loyalty ProgrammeNaming & Tier Identity

Names, tier language and badges for loyalty and VIP programmes that feel rewarding without pressuring players

A loyalty programme needs its own name, tier names and badge language that fit the parent brand. We create the verbal and visual identity for the programme and each tier, so progression feels clear and rewarding. Language avoids urgency and status pressure that could encourage people to gamble more than they intended.

What you get

  • Programme name options
  • Tier names and progression language
  • Tier badge and icon designs
  • Programme copy guidelines
  • Responsible language review

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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